Businesses, particularly small and medium enterprises, need not invest in tens of thousands of dollars to improve their marketing strategy. Aside from traditional approaches such as direct and promotional marketing, here are relatively low-cost tactics to try.
Branding is more than about creating a crystal clear image of what your business does. Knowing who you will be doing it for is also crucial to developing an excellent brand.
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It’s time to choose a marketing agency. Which would you hire? Most businesses would go for the services of a large firm, and we cannot blame them for it. After all, these agencies reached the top and stayed there due to their successful campaigns. On the other hand, most clients are wary of small agencies because they are, well, small.
A healthy client-agency relationship is vital to the success of your marketing campaign. When your partnership suddenly turns sour, certain unhealthy behaviours of your marketing firm may be to blame. Know what they are and how you can help prevent them with this Xortie infographic.
Good brand names are timeless and timely.
You’ve given birth to your organisation or product. What shall you name your baby? A well selected brand name is essential in catching your target market’s attention and maintaining their loyalty. Be sure, therefore, to think of a brand name with these two characteristics.
