Our Sydney graphic design team were commissioned to create a set of infographics for Australian
Custom Homepage Design
The team at Xortie was commissioned to create an alluring homepage design for an Australian eCommercec website. Wanting a unique look the client wanted to move away from using pre-designed themes and asked Xortie to design something unique to them.
Branding, Graphic Design & Web Development
Easy Purlers
Knitting enthusiast Mia Scolari had an ingenious product that she wanted to take to the market in an equally creative way. Armed with only her product–the Easy Purlers knitting needles–she requested from Xortie a comprehensive package, which includes branding, marketing design, and website development.
Upon positioning and tagline development, our graphic design team set out with a number of logo concepts, which we tested on the target market. A preference was quickly determined–a white silhouette of the uniquely shaped knitting needles wedged into a ball of yarn–consequently finalising the brand elements, fonts, and style guide.
With the branding signed off, we commenced the production of their stationery, marketing collateral, and retail designs. As Easy Purlers is a new player in the market, Mia wanted a cost-effective packaging style to match its competitive pricing. Xortie teamed up with leading Sydney printer Marketing Efficiencies to provide design options that were practical for print production. After only one round of minor revisions, a design was approved and finalised for printing.
Marketing Efficiencies and Xortie deliberated on the most suitable paper stock and finish for the Easy Purlers retail packaging. As a standard procedure, we had a sample produced, ensuring that colours and sizing were perfect for the product and its plastic sleeve. Within a few days, the packaging artwork was put to press along with the Easy Purlers stationery (letterhead, business cards, and invoices), brochures, and point-of-sale displays.
Simultaneously, our digital team started in on the development of the Easy Purlers eCommerce website. Mindful of limited internal resources to manage the website on a daily basis, Xortie proposed a WordPress site with an eCommerce plugin. We also chose a relatively simple and inexpensive eCommerce platform to support the Easy Purlers business model for the first two years. Building on the existing style guide, our web design team built an image library for the brand, shooting product photos and creating combination packs for publishing online.
Within six weeks, Xortie had set up the Easy Purlers brand, produced all marketing collateral and retail requirements, and launched the website. Mia’s one-of-a-kind creation is now ready to reach wholesalers and retailers as well as sell directly to consumers online.
Brochure Design & Pull-up Banner Design
Wildman Wilderness Lodge
For a tourism operator, the discovery of Xortie’s design and production services came at the most opportune time. Wildman Wilderness Lodge had to do a last-minute appearance at a Darwin show, and they needed brochures and pull-up banners designed and produced in only a couple of days. Instead of sourcing locally, they turned to our Sydney-based team for these urgent requirements.
The initial brief took place Tuesday whilst the approval to commence designing was given a day after. With less than 24 hours to the print deadline, our team had to rush to deliver layout drafts on the same day. Luckily, our client was able to provide an image library, final copy, and basic brand guidelines to fast-track the job.
Our brochure design team, however, instantly noticed that the image library contained a number of low-resolution files that were not suitable for printing. Xortie continued with a few draft concepts nevertheless to avoid any idle time whilst they waited for the high-resolution files from the client.
Upon receiving the correct images as well as the final feedback, we wasted no time on finalising and printing the brochures and pull-up banners. Thanks to the joint effort of our client and our design and production teams, Wildman Wilderness Lodge was able to collect a short run of digitally printed brochures and a pull-up banner to fly out with the next morning and display at the event.
CER Group Services an emerging rapidly growing building services firm. With a number of high value contracts successfully delivered CER Group Services reputation was starting to grown. With a number of customer to customer recommendations CER Group Services’ needed a website that reflected their quality and breadth of service.
e-Commerce Web Development
RM Williams
When it comes to online marketing, even the most well-known brands can quickly fall behind its competitors. Such was the case of RM Williams. Whilst the Australian fashion brand has already attained global status, its online presence needed an extra boost. The old RM Williams website had to be upgraded in order to attract more customers and suit a wide range of devices.
From static HTML, the primary website needed to be more dynamic whilst maintaining its original look and feel. This objective had the Xortie web development team coding the pages again from scratch, keeping in mind that some of the existing layout and content had to be preserved.
As more customers go online using smart phones and tablets, the website’s CSS had to be redeveloped to ensure compatibility with various mobile devices. Our web development team therefore implemented the new website codes and published over 20 webpage templates.
While this project with the leading bush outfitter was a straightforward one, it proves that seemingly minute changes to a company’s online presence can spell a big difference to its business. More importantly, it demonstrates that even the simplest of web development tasks still require the expertise of a well-rounded web development team.
Packaging Design
Picabu
Picabu is an Australian-owned and operated manufacturer of custom silicon cases and 3D skins for smart phones.
The task was for Xortie to help the company prepare for a very important and urgent pitch to a major retailer in Australia by coming up with a new packaging design for their two major products.
We took on the challenge despite the limited time for a full branding exercise. In less than five days, our packaging design team was able to discuss the client brief, presented the initial round of concepts, and produced mockups to be presented to the retailer.
Xortie Managing Director, Tim Achmad, led the design project’s briefing phase, which happened on a Thursday. With the budget, objective, and client in mind, we proposed a packaging design incorporating euro holes.
Immediately following the briefing session, our packaging design team set out to work, submitting three concepts late Friday and exchanging ideas with Picabu over the weekend. A couple of revisions later, the Xortie creative team developed the packaging designs and basic product branding shown on this page.
With the studies approved, the packaging design team quickly finalised the design, customising it for each unique product. Individual packaging mockups as well as a mockup of the packaging in a retail shelf placement were delivered in time for Picabu’s Monday pitch.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Graphic Design, Copywriting & Print Production
D-Link
Xortie has been backing D-Link’s marketing efforts for several years now. Our creative team has been behind the graphic design, copywriting, and print production of several of the company’s campaigns. Our graphic designers has helped D-Link with numerous print, digital, and large advertising projects.
Some of our design works for print include in-store posters, point-of-sale displays, and outdoor signage. Online, we have helped the networking equipment giant with static, animated GIF, and Flash banners for advertising on third-party and reseller websites as well as pop-ups and cover images for social media marketing. We also have taken on bigger advertising campaigns, including store messaging, art direction, and materials for retailers such as Dick Smith and JB Hi-Fi.
Like many global brands, D-Link has regional teams that regularly require localisation of marketing materials. Our creative team has helped D-Link’s Australia and New Zealand marketing teams with localisation services such as revising of artwork, customisation of local branding, and rewriting of copy for the Australian and New Zealand markets.
Together with Sydney-based printer Marketing Efficiencies, we have also delivered minor support services, which include print production and distribution.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Our strategy and planning team reviewed all Integrity and Values brand assets, from website to staff social media profiles to print collateral. Set out to position the brand as the most knowledgable in the leadership arena, we proposed a simple yet effective strategy: leverage the firm’s existing online assets.
The first port of call was the company website. As it is a management consultancy and leadership coaching firm, we picked a WordPress theme that fits its brand archetype as well as showcases its services and years of experience. To see the website, visit www.integrityandvalues.com.
Simultaneously, Xortie evaluated the management and coaching team’s digital presence. Our copywriters and strategy planners developed a unique and powerful story for each executive and coach. These stories were then adapted into social media and the firm’s new website.
Xortie boosted the company’s social media presence next, developing Facebook pages, refreshing and populating its LinkedIn company page, and leveraging the CEO’s Twitter account. After the fundamental setup, we planned a practical and hassle-free social media publishing program to ensure the Integrity and Values brand stays fresh and relevant to the target market.
As sales is the primary measurement of success for both parties, Xortie worked closely with the firm’s executive team to plan lead generation programs. Utilising one of the firm’s most valuable assets–a web application that measures key leadership traits– we turned the website into a lead generator/capturing tool. To view or try the free Integrity and Values Leadership Profile Assessment, go to www.integrityandvalues.com.
Testing and optimisation on a number of platforms are key to the success of any online advertising campaign. Xortie therefore tested different creative material and messaging for Integrity and Values, identifying platforms, messaging, and keywords with the greatest return. And because we believe that lead generation is a quality–not quantity–game and that online advertising is extremely dynamic, we continue to optimise. As part of our continuous optimisation efforts, we implemented an automated lead qualification system and populated the firm’s CRM (customer relationship management), which successfully developed a new sales pipeline. We also seasonally launch relevant creative material.
To know more about how Xortie helped to raise the Integrity and Values brand (and how we can do the same for you), get in touch with us today.
Branding, Packaging Design & POS Design – Grip Flip 360
The makers of a universal device holder for cars sought Xortie out for an end-to-end solution for their product. This includes branding, packaging design, point of sale (POS) display design, and in-sales support. Working on a relatively short deadline and a limited budget, the team conceived a plan that would position the product as a smarter and highly economical alternative to in-car GPS navigation units.
First the creative team developed a number of name studies; among them was Grip Flip 360. The said name clearly was the client and target market’s preference during Xortie’s market testing, so upon the client’s approval our graphic artists immediately designed a logo using a customised typeface.
Because Grip Flip 360 is a new player in the Australian market, the objective was for the packaging design to be eye-catching yet informative. Together with the client, we came up with several design concepts, a process that proved to be challenging for our creative team: Information needed to be incorporated into the packaging design whilst ensuring a clutter-free layout.
Three revision rounds and a market testing later, the packaging design was finalised. Our creative team then prepared the final artwork and sent them to Marketing Efficiencies for print production. We also gave the client the finished art in multiple formats to allow them to make future revisions to their packaging design.
With the packaging design completed, Xortie proceeded to creating the POS display. We came up with different POS display designs because Grip Flip 360 was to be placed in a variety of reseller outlets in Australia. One of the designs was a convertible product carton: It could be used to distribute the product and then transformed into a POS display box when it reaches the store. To better educate buyers in larger retail environments, we used a four-cell comic strip on the product and acrylic boxes.
Finally, as support to in-store sales, the client asked our creative team to develop some digital creative materials, which included professional product photos.
Got an idea for a new product? We'll take your product from the factory to the shelf and into your buyer's hands.
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Branding Agency Sydney Leads the Way
Xortie, Sydney’s leading branding agency delivered a management consulting firm a brand identity and various creative material. is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Branding agency Sydney is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Branding agency Sydney is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Web Development & Design – Inner City Crossfit
When Nicola Hibbert assumed ownership of Inner City Crossfit, she wanted a simple and easy-to-use website for the Perth-based Crossfit gym. Armed with ideas on how her gym can retain its patrons and attract more customers, she approached our Sydney digital team, who readily accepted her project and budget.
The Xortie web development team recommended a WordPress website because of its user-friendly administration and CMS (content management system) interface. Its wide array of plugins also gives more room for creative web development.
Our creative team then worked on customising the selected WordPress theme to complement Inner City Crossfit’s branding. They came up with a simple yet eye-catching design that matches the gym’s logo and color scheme.
Working with the gym owners, the web development team concentrated on the website’s information architecture and user experience flow, ensuring a clear presentation of the Crossfit gym’s services and effortless navigation through the website.
The web development team then proceeded to identify functionality and research-suitable plugins. Doing so allowed website visitors to easily create one-time trial vouchers, customer to book Crossfit sessions, and class instructors to update timetables.
Finally, our copywriters completed the website content. Coordinating with the gym instructors, we developed short individual bios for the website’s About page.
Within three weeks, the website was up and running just in time for Inner City Crossfit’s gym launch. Here’s what our satisfied customer said about this project:
“A big thanks to Tim and the team for their great work and super fast service. We really appreciate the extra effort the team made to ensure we had an attractive and easy to use website. Special thanks to Kailash for his effort and patience in training our staff on the admin side of the website.” – Nicola Hibbert
When you want your website fully functional in no time, get the Xortie web development team. Give us a buzz today.
Have your website fully functional in no time.
Contact Xortie
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Web Development & Design – Inner City Crossfit
When Nicola Hibbert assumed ownership of Inner City Crossfit, she wanted a simple and easy-to-use website for the Perth-based Crossfit gym. Armed with ideas on how her gym can retain its patrons and attract more customers, she approached our Sydney digital team, who readily accepted her project and budget.
The Xortie web development team recommended a WordPress website because of its user-friendly administration and CMS (content management system) interface. Its wide array of plugins also gives more room for creative web development.
Our creative team then worked on customising the selected WordPress theme to complement Inner City Crossfit’s branding. They came up with a simple yet eye-catching design that matches the gym’s logo and color scheme.
Working with the gym owners, the web development team concentrated on the website’s information architecture and user experience flow, ensuring a clear presentation of the Crossfit gym’s services and effortless navigation through the website.
The web development team then proceeded to identify functionality and research-suitable plugins. Doing so allowed website visitors to easily create one-time trial vouchers, customer to book Crossfit sessions, and class instructors to update timetables.
Finally, our copywriters completed the website content. Coordinating with the gym instructors, we developed short individual bios for the website’s About page.
Within three weeks, the website was up and running just in time for Inner City Crossfit’s gym launch. Here’s what our satisfied customer said about this project:
“A big thanks to Tim and the team for their great work and super fast service. We really appreciate the extra effort the team made to ensure we had an attractive and easy to use website. Special thanks to Kailash for his effort and patience in training our staff on the admin side of the website.” – Nicola Hibbert
When you want your website fully functional in no time, get the Xortie web development team. Give us a buzz today.
Have your website fully functional in no time.
Contact Xortie Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum
Branding Agency Sydney Leads the Way
Xortie, Sydney’s leading branding agency delivered a management consulting firm a brand identity and various creative material. is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Branding agency Sydney is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Branding agency Sydney is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Branding, Packaging Design & POS Design – Grip Flip 360
The makers of a universal device holder for cars sought Xortie out for an end-to-end solution for their product. This includes branding, packaging design, point of sale (POS) display design, and in-sales support. Working on a relatively short deadline and a limited budget, the team conceived a plan that would position the product as a smarter and highly economical alternative to in-car GPS navigation units.
First the creative team developed a number of name studies; among them was Grip Flip 360. The said name clearly was the client and target market’s preference during Xortie’s market testing, so upon the client’s approval our graphic artists immediately designed a logo using a customised typeface.
Because Grip Flip 360 is a new player in the Australian market, the objective was for the packaging design to be eye-catching yet informative. Together with the client, we came up with several design concepts, a process that proved to be challenging for our creative team: Information needed to be incorporated into the packaging design whilst ensuring a clutter-free layout.
Three revision rounds and a market testing later, the packaging design was finalised. Our creative team then prepared the final artwork and sent them to Marketing Efficiencies for print production. We also gave the client the finished art in multiple formats to allow them to make future revisions to their packaging design.
With the packaging design completed, Xortie proceeded to creating the POS display. We came up with different POS display designs because Grip Flip 360 was to be placed in a variety of reseller outlets in Australia. One of the designs was a convertible product carton: It could be used to distribute the product and then transformed into a POS display box when it reaches the store. To better educate buyers in larger retail environments, we used a four-cell comic strip on the product and acrylic boxes.
Finally, as support to in-store sales, the client asked our creative team to develop some digital creative materials, which included professional product photos.
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Our strategy and planning team reviewed all Integrity and Values brand assets, from website to staff social media profiles to print collateral. Set out to position the brand as the most knowledgable in the leadership arena, we proposed a simple yet effective strategy: leverage the firm’s existing online assets.
The first port of call was the company website. As it is a management consultancy and leadership coaching firm, we picked a WordPress theme that fits its brand archetype as well as showcases its services and years of experience. To see the website, visit www.integrityandvalues.com.
Simultaneously, Xortie evaluated the management and coaching team’s digital presence. Our copywriters and strategy planners developed a unique and powerful story for each executive and coach. These stories were then adapted into social media and the firm’s new website.
Xortie boosted the company’s social media presence next, developing Facebook pages, refreshing and populating its LinkedIn company page, and leveraging the CEO’s Twitter account. After the fundamental setup, we planned a practical and hassle-free social media publishing program to ensure the Integrity and Values brand stays fresh and relevant to the target market.
As sales is the primary measurement of success for both parties, Xortie worked closely with the firm’s executive team to plan lead generation programs. Utilising one of the firm’s most valuable assets–a web application that measures key leadership traits– we turned the website into a lead generator/capturing tool. To view or try the free Integrity and Values Leadership Profile Assessment, go to www.integrityandvalues.com.
Testing and optimisation on a number of platforms are key to the success of any online advertising campaign. Xortie therefore tested different creative material and messaging for Integrity and Values, identifying platforms, messaging, and keywords with the greatest return. And because we believe that lead generation is a quality–not quantity–game and that online advertising is extremely dynamic, we continue to optimise. As part of our continuous optimisation efforts, we implemented an automated lead qualification system and populated the firm’s CRM (customer relationship management), which successfully developed a new sales pipeline. We also seasonally launch relevant creative material.
To know more about how Xortie helped to raise the Integrity and Values brand (and how we can do the same for you), get in touch with us today.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Graphic Design, Copywriting & Print Production
D-Link
Xortie has been backing D-Link’s marketing efforts for several years now. Our creative team has been behind the graphic design, copywriting, and print production of several of the company’s campaigns. Our graphic designers has helped D-Link with numerous print, digital, and large advertising projects.
Some of our design works for print include in-store posters, point-of-sale displays, and outdoor signage. Online, we have helped the networking equipment giant with static, animated GIF, and Flash banners for advertising on third-party and reseller websites as well as pop-ups and cover images for social media marketing. We also have taken on bigger advertising campaigns, including store messaging, art direction, and materials for retailers such as Dick Smith and JB Hi-Fi.
Like many global brands, D-Link has regional teams that regularly require localisation of marketing materials. Our creative team has helped D-Link’s Australia and New Zealand marketing teams with localisation services such as revising of artwork, customisation of local branding, and rewriting of copy for the Australian and New Zealand markets.
Together with Sydney-based printer Marketing Efficiencies, we have also delivered minor support services, which include print production and distribution.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Packaging Design
Picabu
Picabu is an Australian-owned and operated manufacturer of custom silicon cases and 3D skins for smart phones.
The task was for Xortie to help the company prepare for a very important and urgent pitch to a major retailer in Australia by coming up with a new packaging design for their two major products.
We took on the challenge despite the limited time for a full branding exercise. In less than five days, our packaging design team was able to discuss the client brief, presented the initial round of concepts, and produced mockups to be presented to the retailer.
Xortie Managing Director, Tim Achmad, led the design project’s briefing phase, which happened on a Thursday. With the budget, objective, and client in mind, we proposed a packaging design incorporating euro holes.
Immediately following the briefing session, our packaging design team set out to work, submitting three concepts late Friday and exchanging ideas with Picabu over the weekend. A couple of revisions later, the Xortie creative team developed the packaging designs and basic product branding shown on this page.
With the studies approved, the packaging design team quickly finalised the design, customising it for each unique product. Individual packaging mockups as well as a mockup of the packaging in a retail shelf placement were delivered in time for Picabu’s Monday pitch.
e-Commerce Web Development
RM Williams
When it comes to online marketing, even the most well-known brands can quickly fall behind its competitors. Such was the case of RM Williams. Whilst the Australian fashion brand has already attained global status, its online presence needed an extra boost. The old RM Williams website had to be upgraded in order to attract more customers and suit a wide range of devices.
From static HTML, the primary website needed to be more dynamic whilst maintaining its original look and feel. This objective had the Xortie web development team coding the pages again from scratch, keeping in mind that some of the existing layout and content had to be preserved.
As more customers go online using smart phones and tablets, the website’s CSS had to be redeveloped to ensure compatibility with various mobile devices. Our web development team therefore implemented the new website codes and published over 20 webpage templates.
While this project with the leading bush outfitter was a straightforward one, it proves that seemingly minute changes to a company’s online presence can spell a big difference to its business. More importantly, it demonstrates that even the simplest of web development tasks still require the expertise of a well-rounded web development team.
CER Group Services an emerging rapidly growing building services firm. With a number of high value contracts successfully delivered CER Group Services reputation was starting to grown. With a number of customer to customer recommendations CER Group Services’ needed a website that reflected their quality and breadth of service.
Brochure Design & Pull-up Banner Design
Wildman Wilderness Lodge
For a tourism operator, the discovery of Xortie’s design and production services came at the most opportune time. Wildman Wilderness Lodge had to do a last-minute appearance at a Darwin show, and they needed brochures and pull-up banners designed and produced in only a couple of days. Instead of sourcing locally, they turned to our Sydney-based team for these urgent requirements.
The initial brief took place Tuesday whilst the approval to commence designing was given a day after. With less than 24 hours to the print deadline, our team had to rush to deliver layout drafts on the same day. Luckily, our client was able to provide an image library, final copy, and basic brand guidelines to fast-track the job.
Our brochure design team, however, instantly noticed that the image library contained a number of low-resolution files that were not suitable for printing. Xortie continued with a few draft concepts nevertheless to avoid any idle time whilst they waited for the high-resolution files from the client.
Upon receiving the correct images as well as the final feedback, we wasted no time on finalising and printing the brochures and pull-up banners. Thanks to the joint effort of our client and our design and production teams, Wildman Wilderness Lodge was able to collect a short run of digitally printed brochures and a pull-up banner to fly out with the next morning and display at the event.
Branding, Graphic Design & Web Development
Easy Purlers
Knitting enthusiast Mia Scolari had an ingenious product that she wanted to take to the market in an equally creative way. Armed with only her product–the Easy Purlers knitting needles–she requested from Xortie a comprehensive package, which includes branding, marketing design, and website development.
Upon positioning and tagline development, our graphic design team set out with a number of logo concepts, which we tested on the target market. A preference was quickly determined–a white silhouette of the uniquely shaped knitting needles wedged into a ball of yarn–consequently finalising the brand elements, fonts, and style guide.
With the branding signed off, we commenced the production of their stationery, marketing collateral, and retail designs. As Easy Purlers is a new player in the market, Mia wanted a cost-effective packaging style to match its competitive pricing. Xortie teamed up with leading Sydney printer Marketing Efficiencies to provide design options that were practical for print production. After only one round of minor revisions, a design was approved and finalised for printing.
Marketing Efficiencies and Xortie deliberated on the most suitable paper stock and finish for the Easy Purlers retail packaging. As a standard procedure, we had a sample produced, ensuring that colours and sizing were perfect for the product and its plastic sleeve. Within a few days, the packaging artwork was put to press along with the Easy Purlers stationery (letterhead, business cards, and invoices), brochures, and point-of-sale displays.
Simultaneously, our digital team started in on the development of the Easy Purlers eCommerce website. Mindful of limited internal resources to manage the website on a daily basis, Xortie proposed a WordPress site with an eCommerce plugin. We also chose a relatively simple and inexpensive eCommerce platform to support the Easy Purlers business model for the first two years. Building on the existing style guide, our web design team built an image library for the brand, shooting product photos and creating combination packs for publishing online.
Within six weeks, Xortie had set up the Easy Purlers brand, produced all marketing collateral and retail requirements, and launched the website. Mia’s one-of-a-kind creation is now ready to reach wholesalers and retailers as well as sell directly to consumers online.
Our Sydney graphic design team were commissioned to create a set of infographics for Australian