Studies show that symmetriclal packaging is often seen as more premium than asymmetrical packaging.  The reason for this is that a balanced layout is easier to visually process and consequently is more often aesthetically pleasing.

A study published in the International Journal of Gastronomy and Food Science, which tested hundreds of packaging designs, discovered that small design decisions can greatly influence customers’ choices.

Colour also affects perception. Black looks premium, but it’s not a universal rule. Black increased premium perception for chocolate, coffee, and ice cream, but not for jam. It shows that colour should match the product category and not just follow the trend.

Other elements that work together and affect how customers see your product include:

• Clear visual hierarchy
• Consistent Branding
• Proper use of white space
• High-quality Typography

The takeaway? Product packaging is more than just a box. It is about making intentional design that communicate, build trust and make customers want to pick up your product.

There are a few things that your packaging should do:

• Grab attention because we judge what we see on the outside before trying what’s inside.
• Be memorable so you can create loyal customers.
• Make buying easy by clearly communicating what your product is and why customers should choose it.