Your latest point-of-purchase or POP design boasts of punchy copy, clever layout and eye-catching colours. It was produced using premium materials. It even shows off up-to-the-minute features such as motion-triggered audio and interactive video. Are these enough to sell your product?
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With the rise of online and mobile usage, marketers are turning to web ads, social media, and email as it is seemingly more effective and less expensive than its more traditional and offline counterparts such as direct mail. Nonetheless, the ‘lowly’ mailer is not dead. At least not yet. Knowing the advantages of direct mail marketing and some of its tactics can guarantee that your next mailer campaign will deliver a clear return of investment.
What does the future hold for digital marketing? Be aware of these five foreseeable happenings and prepare your business and marketing team for an effortless ride on the wave of change.
In this conclusion of a two-part series, we present to you six more brand archetypes–Magician, Outlaw, Jester, Lover, Every Man, and Caregiver–as well as a couple of examples of each. The first six archetypes (Ruler, Creator, Innocent, Sage, Explorer, and Hero) can be found in ‘Using Archetypes to Build Your Brand Part 1.’
In the first installment of this two-part series, we explore six brand archetypes–Ruler, Creator, Innocent, Sage, Explorer, and Hero–as well as brand archetypes examples to help you decide which accurately depicts your brand.
In hopes of increasing traffic to their websites, many new businesses hire SEO specialists to create well-written content packed with the most popular keywords off Google Adwords. Still, many of these excellent pieces fail to show up on the first one hundred pages on search engines. Either that or they attract plenty of visitors but don’t generate any conversions.
When your design project falls behind schedule, it’s easy to point fingers at the graphic designer. But isn’t the design process a collaborative effort between the client and creative team? Indeed, the client is partly responsible for ensuring that the graphic designer makes the most out of his hours. Are you doing enough to help your trusty talent? Xortie’s Sydney graphic design team gives tips on how to work with a graphic designer by asking three questions that will gauge your involvement in the design process.
