Advertising Creative Design

Out of home advertising design for Wilson Parking

Wilson Parking, a multinational car park operator was facing declining patronage at a large multi story carpark on the fringe of Sydney’s CBD due to legislative changes around hospitality venues operating hours. Subsequently the marketing team at Wilson Parking approached Xortie seeking a remedy in the way of promotions to entice visitors of the area to park and stay for longer, in line with their client, the carpark owner’s objectives. The creative design team at Xortie were tasked to develop a few creative concepts inline with the clients financial boundaries to be placed throughout the car park. As per the brief the creative design team at Xortie came up with a number of concepts shown below. And while some design concepts are more vibrant than others the client has a challenging task of managing the brand and their many stakeholders. The client decided on one concept to pursue and after two quick rounds of revisions final art was ready for production. As a result Wilson saw an increase in patronage and patronage duration.