Qantas Brand Activation
For the Spirit of Australia’s birthday Qantas Airways held a night to remember. Invited guests included heads of state, Hollywood A-listers, VIPs and the media, among many others. Held at Sydney Airport Hangar 96, the event was a celebration of Qantas’ recent successes amidst a turbulent market.
In decorating the space, Qantas needed centrepieces and numbers for the 120+ tables to set the mood. Collaborating with the Qantas design team Xortie finessed the concept and worked with an acrylic manufacturer to develop a sample for testing. In testing a few durability and logistic design flaws were identified and remeadied for mass production. In addition to the table centrepieces several other branded assets were designed and produced to transform the operational hangar for a night to be remembered.