Web Development & Design – Inner City Crossfit
When Nicola Hibbert assumed ownership of Inner City Crossfit, she wanted a simple and easy-to-use website for the Perth-based Crossfit gym. Armed with ideas on how her gym can retain its patrons and attract more customers, she approached our Sydney digital team, who readily accepted her project and budget.
The Xortie web development team recommended a WordPress website because of its user-friendly administration and CMS (content management system) interface. Its wide array of plugins also gives more room for creative web development.
Our creative team then worked on customising the selected WordPress theme to complement Inner City Crossfit’s branding. They came up with a simple yet eye-catching design that matches the gym’s logo and color scheme.
Working with the gym owners, the web development team concentrated on the website’s information architecture and user experience flow, ensuring a clear presentation of the Crossfit gym’s services and effortless navigation through the website.
The web development team then proceeded to identify functionality and research-suitable plugins. Doing so allowed website visitors to easily create one-time trial vouchers, customer to book Crossfit sessions, and class instructors to update timetables.
Finally, our copywriters completed the website content. Coordinating with the gym instructors, we developed short individual bios for the website’s About page.
Within three weeks, the website was up and running just in time for Inner City Crossfit’s gym launch. Here’s what our satisfied customer said about this project:
“A big thanks to Tim and the team for their great work and super fast service. We really appreciate the extra effort the team made to ensure we had an attractive and easy to use website. Special thanks to Kailash for his effort and patience in training our staff on the admin side of the website.” – Nicola Hibbert